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-- adexchanger -- programmatic i/o // industry preview // about us // contact us adexchanger.com menu news advertiser publishers platforms mobile / cross-device data commerce investment agencies tv and video politics opinion data-driven thinking the sell sider marketer's note on tv and video comic strip resources resources newsletters events programmatic i/o ny 2018 industry preview 2019 programmatic i/o sf 2019 all events podcast adexchanger talks the big story search connect must read online advertising -- -- appnexus has quit the industry’s ad id consortium. is this the end? online advertising -- -- adobe will buy marketo for $4.75 billion the big story podcast -- -- the big story: the strange case of the vanishing media agencies agencies -- -- magna: ott will reach $2 billion in 2018 agencies -- -- how new ceo mel edwards will build on wunderman’s momentum event coverage -- -- as dmexco shrinks, it must decide whether to be a regional or international show digital tv and video -- -- panoply lays off editorial staff in transition to focus on tech mobile -- -- who is guru gowrappan? new oath ceo described as strong operator, “thinking leader” agencies -- -- ceo exit caps a terrible few years at mdc » latest appnexus has quit the industry’s ad id consortium. is this the end? by james hercher // posted on friday, september 21st, 2018 at 2:39 pm. appnexus’s new telco owner, at&t, has withdrawn it from the advertising id consortium, a shared industry cookie id it co-founded last year along with other independent ad tech platforms. adweek first reported the move on thursday. does the withdrawal spell curtains for the independent identity graph before it really got off the ground? the consortium will now be helmed by liveramp, the only original founding member, and index exchange, which replaced mediamath after it pulled out last year due to conflicts with liveramp’s identitylink product. liveramp is the only audience-targeting solution integrated with the consortium cookie pool, despite pledges last year that others would be forthcoming. there are still 30 or so ad tech companies in the consortium, and its mission to improve match rates and tracking for non-walled garden inventory is still compelling. but the loss of appnexus is an ominous sign. for one thing, the shared cookie asset is built on the appnexus domain, adnxs.com. at launch , the arrangement made perfect sense; appnexus was committing the most data and product resources and its cookie pool was the largest to start with. oops. appnexus hasn’t said it’s permanently closing the door on the consortium. the company told adweek on thursday it’s no longer participating because it is focused instead on the internal integration. still, the remaining consortium members face the thorny problem of extracting their shared data from the appnexus domain space and finding a new home for the id, according to executives from five consortium participants who have worked on the product. continue reading » talk about it: no comments add a comment izod’s latest campaign scores with in-house marketing by james hercher // posted on friday, september 21st, 2018 at 5:15 am. an ad campaign launched this month by izod, the men’s fashion company, encapsulates the advantages of in-housing marketing, from creative strategy and production through post-campaign attribution. the company doesn’t work with outside agencies, but has an agency model that serves constituents within the company instead of various brand customers, said mike kelly, chief marketing officer for pvh heritage brands, which includes izod, van heusen and speedo. “the difference is that all the efficiencies we create, including media-buying, we drive back in to media and the brand,” he said. “that’s what a lot of brands can’t [do] these days and it gives us an angle in a highly competitive market like the us where share gains must be taken from others.” the new izod campaign features aaron rodgers, quarterback of the nfl’s green bay packers, and “saturday night live” cast member colin jost poking fun at men’s fashion advertising clichés – think fall house parties and vested men playing pick-up football. but kelly said the minute-long commercial also works as a series of snapchat or instagram stories posts, in a six-second youtube bumper or as material for influencers to riff on. “we’re all sitting here working together so it’s this super-tight loop between people who are producing and editing content and the live media actions,” he said. continue reading » talk about it: no comments add a comment the big platforms are giving augmented reality a real push by allison schiff // posted on friday, september 21st, 2018 at 12:35 am. augmented reality is about to hit its stride thanks to large media platforms, which are leading the way. snap was early, but over the past 12 to 18 months, facebook, google, apple, amazon, microsoft, alibaba and others have all made big bets on ar by either investing in companies or creating (some might argue copying) proprietary products. nearly all the big platforms have their own ar developer toolkits. apple launched version 2.0 of its arkit in mid-september, which makes it easier for advertisers to create branded filters and tap into the iphone’s three-dimensional camera functionality. facebook has its camera effects platform and plans to roll out ar-enabled ads for the news feed in time for the holidays. google has arcore, which developers can use to build ar experiences for android. and with a tool called ar view, amazon allows people to see what items will look like in their homes before placing an order. god help us, smart glasses could even be making a comeback. snap is still pushing its spectacles , magic leap is pouring cash into its mixed reality goggles , microsoft has its hololens headset and apple acquired a company called akonia holographics in august that builds displays for ar glasses. continue reading » talk about it: no comments add a comment gdpr and consent: calm before the storm? by adexchanger // posted on friday, september 21st, 2018 at 12:05 am. “ the sell sider ” is a column written for the sell side of the digital media community. today’s column is written by alessandro de zanche, an independent audience strategy consultant. a few days ago, i read an interesting exchange on twitter. a well-respected newspaper editor-in-chief advocated for digital news being free, like the newspaper he had, until recently, edited for 20 years. he argued that paywalls, while saving journalism, would deprive the public of quality news, and fake content would be free for the multitudes who can’t afford (or be bothered) to subscribe. the managing director of one of the world’s most prestigious, subscription-only publishers jumped in and disagreed: weren’t his subscribers considered “the public”? they both have a point. i do believe that a world with only news paywalls might prevent most of the masses from accessing quality news, but who says that it has to be a black and white approach? a publisher’s business model should be tailored to the target audience and not developed in a vacuum. what these two publishers have in common is that neither could survive on display advertising alone. continue reading » talk about it: no comments add a comment comic: tech regulation by nate neal // posted on friday, september 21st, 2018 at 12:04 am. a weekly comic strip from adexchanger that highlights the digital advertising ecosystem... continue reading » talk about it: no comments add a comment end nigh for facebook's third-party data integrations; google answers senators on gmail privacy by adexchanger // posted on friday, september 21st, 2018 at 12:03 am. here’s today’s adexchanger.com news round-up… want it by email? sign up here . give and take marketers and agencies will lose access to third-party data integrations on facebook on oct. 1. as digiday reports, ad buyers were never sure how much they were paying for that data when fa

URL analysis for adexchanger.com

https://adexchanger.com/agencies/magna-ott-will-reach-2-billion-in-2018/#more-119954
https://adexchanger.com/event-coverage/as-dmexco-shrinks-it-must-decide-whether-to-be-a-regional-or-international-show/
https://adexchanger.com/agencies/
https://adexchanger.com/agencies/magna-ott-will-reach-2-billion-in-2018/
https://adexchanger.com/mobile/who-is-guru-gowrappan-new-oath-ceo-described-as-strong-operator-thinking-leader/
https://adexchanger.com/mobile/
https://adexchanger.com/investment/
https://adexchanger.com/podcast/the-big-story/the-big-story-the-strange-case-of-the-vanishing-media-agencies/
https://adexchanger.com/mobile/apples-new-iphone-created-augmented-reality-brands-pay-attention/
https://adexchanger.com/online-advertising/izods-latest-campaign-scores-with-in-house-marketing/
https://adexchanger.com/the-sell-sider/gdpr-and-consent-calm-before-the-storm/#respond
https://adexchanger.com/about
https://adexchanger.com/marketing-automation-2/would-adobe-buy-marketo-to-become-a-major-b2b-player/
https://adexchanger.com/online-advertising/izods-latest-campaign-scores-with-in-house-marketing/#more-119988
https://adexchanger.com/author/alison-weissbrot/

Whois Information

Whois is a protocol that is access to registering information. You can reach when the website was registered, when it will be expire, what is contact details of the site with the following informations. In a nutshell, it includes these informations;

Domain Name: ADEXCHANGER.COM
Registry Domain ID: 1510418125_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: http://www.godaddy.com
Updated Date: 2019-01-14T16:56:56Z
Creation Date: 2008-07-26T15:42:21Z
Registry Expiry Date: 2020-07-26T15:42:21Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: [email protected]
Registrar Abuse Contact Phone: 480-624-2505
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientRenewProhibited https://icann.org/epp#clientRenewProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Server: AINAM01.ACCESSINTEL.COM
Name Server: NYCNAM01.ACCESSINTEL.COM
Name Server: ROCKNAM01.ACCESSINTEL.COM
Name Server: ROCKNAM02.ACCESSINTEL.COM
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2019-01-26T18:56:30Z <<<

For more information on Whois status codes, please visit https://icann.org/epp

NOTICE: The expiration date displayed in this record is the date the
registrar's sponsorship of the domain name registration in the registry is
currently set to expire. This date does not necessarily reflect the expiration
date of the domain name registrant's agreement with the sponsoring
registrar. Users may consult the sponsoring registrar's Whois database to
view the registrar's reported date of expiration for this registration.

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The Registry database contains ONLY .COM, .NET, .EDU domains and
Registrars.

  REGISTRAR GoDaddy.com, LLC

SERVERS

  SERVER com.whois-servers.net

  ARGS domain =adexchanger.com

  PORT 43

  TYPE domain

DOMAIN

  NAME adexchanger.com

  CHANGED 2019-01-14

  CREATED 2008-07-26

STATUS
clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
clientRenewProhibited https://icann.org/epp#clientRenewProhibited
clientTransferProhibited https://icann.org/epp#clientTransferProhibited
clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited

NSERVER

  AINAM01.ACCESSINTEL.COM 64.34.196.222

  NYCNAM01.ACCESSINTEL.COM 199.91.216.83

  ROCKNAM01.ACCESSINTEL.COM 67.23.109.172

  ROCKNAM02.ACCESSINTEL.COM 67.23.109.173

  REGISTERED yes

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